Who am I?
I’m an accomplished contract, freelance and interim product marketer who specialises in the creation and delivery of technical & innovative products and services. I have operated internationally for over thirty years within corporate, SME and micro-businesses across sectors that include manufacturing, software, electronics and telecoms, professional services, and education/third sector.
What I do …
I’m a ‘super-generalist’ marketer – I connect ideas, people and technologies and help to turn them into tangible products and services. My experience includes >>
- Innovation of technology products and service
- Collaboration, partner and stakeholder relationship building and management
- Development, communication, negotiation and execution of complex multi-stakeholder concepts
- Specialist knowledge of consumer personalisation, customisation and on-demand market trends, dynamics and associated software and hardware technologies
- Wide digital imaging and production experience
- Wide general manufacturing and materials processing knowledge
- Process analysis, design and digitisation
- Project design and management
- Agile Product Owner: software and process development management
- Ecommerce Management: design, build and management of systems at all levels
- Marketing Communications Management: brand and proposition development, messaging, events, copywriting, digital marketing management, graphic design/photography/video production, print, PR, sales/channel tools, budget control and marketing ROI management
- Digital Marketing Management: targeting, content, social, search, advertising, optimisation, integration
- Marketing Operations: systems design and execution, marketing automation, CRM, ecommerce integration
Who I do it for …
I work with a wide range of organisations from start-ups, established SMEs and global manufacturing businesses. I also have been engaged by consumer brands and their marketing agencies to help them to plan and execute consumer-facing experiential and personalisation projects.